Rebranding Project

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Description

This was a student project created to give a new identity to an already existing organization. Family Service Agency is a non-profit that works with people of all ages in order to help them grow, heal, and make connections.

This design is made up of watercolor marks to convey the positivity and warmth that they provide to their clients along with watercolor figures to show ambiguity in the depiction of their clientele. It also utilizes soft colors to emphasize the organization’s friendly and welcoming nature.

The app is built to accompany the website in order to aid clients as well as counselors by focusing on making appointments and keeping a digital journal to log events and emotions that can help clients and counselors understand how to improve their lives.

Brochure

Website

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Mobile App

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Stationery